To highlight the value of travel memories, we, along with creative agency Don’t Panic and last minute.com took over an abandoned doctors surgery in West London.

We then invited members of the public in to take part in a mock science experiment. Would they let us ‘erase’ cherished memories from their brain for a wedge of cash?

Filmed with hidden cameras (and an operator in a white coat) this was such fun to make from start to finish.