After noticing an increase in calls to Childline about loneliness, the NSPCC responded by creating an online service where trained befrienders support lonely young people through 11 weekly sessions.

We made 3 films to introduce the service to its 3 core audiences. The first was aimed at young people, the second at professionals working with young people and the third was a film to help recruit new befrienders to the service.

We filmed the scenes on location with a fantastic group of young actors and then devised a bold, cut-out animation style which we used to stylise the footage.